Game Politics (gamepolitics) wrote,
Game Politics

E3's Media Booby Prize Goes to....

E3 is a sea of humanity, a fair percentage of which is comprised by online media. The quality of the journalism may be somewhat uneven, but the standard of behavior is usually pretty good. That's why GP feels moved to point out the antics of a media-credentialed pair from Destructoid, a game blog which describes itself as "hardcore."

When these two showed up at ESA boss Doug Lowenstein's E3 keynote, one was wearing a robot head mask. At least, I'm pretty sure that wasn't his real cranium. Okay, that was cute, and flashes popped around the theater while people took his picture as he sat in the crowd before the keynote started.

After the ESA president's speech, Doug was gracious enough to stay around and take questions from the media. 99% percent of the keynote attendees disregarded the opportunity, heading straight for the breakfast table instead. But a few of us, including Dean Takahashi of the San Jose Mercury-News and GP, clustered around Doug for the chance to have some on-the-record Q&A with the industry's point man.

Mr. Roboto stayed too, apparently hoping to ask Lowenstein a question about the high price of the PS3.

Now, nobody wants to look silly, which is exactly what would have happened to a major industry figure like Doug Lowenstein if he allowed himself be interviewed by some fool in a robot mask. A couple of ESA media handlers hovered nearby, and after GP finished with his question (about game legislation, natch), they whisked Doug away, which is what media handlers are paid to do, thus sparing the ESA president the ignominy of being photographed talking to a guy dressed like a robot.

Some people just can't take a hint, so Robot's partner felt compelled to shout his question about console pricing in the direction of Lowenstein's back - and was pointedly ignored. There was some on-scene whining about that; ultimately the Destructoid site carried the story from their perspective.

Now let me say this about I've never read the site - never even heard of it before the E3 keynote. But now I have, which I'm sure was the point of their stunt. Mission accomplished.

But the attention they brought to their site is strictly of the negative variety and highlights some of the ongoing issues with the professionalism - or lack thereof - among fan sites. As a genre, gonzo journalism is fine by me. I've read my share of Hunter Thompson and Matt Taibbi. But trying to make your host look silly at his own party is just no way to behave, at E3 or anywhere else.

Good luck getting those media credentials next year, fellas.

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Tags: destructoid, doug lowenstein, e3, online journalism
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