Game Politics ([info]gamepolitics) wrote,
@ 2006-08-17 07:53:00
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Entry tags:e.s.s. entertainment, first amendment, gta san andreas, parody, pig pen, play pen, rockstar, strip clubs, take-two

Rockstar Won't Be Bullied in Court By Strip Club

These days, Rockstar Games and parent company Take-Two Interactive seem to get more court time that the average NBA team.

Gamasutra is reporting that E.S.S. Entertainment, owners of the Play Pen, a Los Angeles "gentleman's club," filed suit against Rockstar in April 2005 for trademark infringement over the inclusion of a strip bar in Grand Theft Auto: San Andreas called the Pig Pen.

At issue was the Pig Pen's similar awning and logo (both pictured) which, like those of the Play Pen, feature the nude silhouette of a female dancer in the stem of the first letter "P". Additionally, the GTA Pig Pen's exterior displayed the words "Totally Nude," a phrase also used by the real-world Play Pen.

AE: Maybe things are different up in L.A. but down here in San Diego, all the strip clubs feature the words "Totally Nude" somewhere on their signs. I only know this because I, um... can see them from the freeway.

Displaying a clear grasp on the concept of parody, Judge Margaret Morrow said in her ruling, "Any visual work that seeks to offer an artistic commentary on a particular subject must use identifiable features of that subject so that the commentary will be understood and appreciated by the consumer."

"The court finds that defendants' use of the Play Pen trade dress and trademark bears some artistic relevance to the Game, and does not explicitly mislead consumers as to the source or content of the Game... they are entitled... to a First Amendment defense."

AE: Kudos to Rockstar for their successful defense but it is pretty sad that an adult entertainment club is afraid to be mistakenly associated with an adult entertainment product. Or perhaps they were just being opportunistic and greedy.

Thanks to Spong for the comparison pics.

-Reporting from San Diego, GP Correspondent Andrew Eisen




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[info]konrad_arflane
2006-08-17 12:45 pm UTC (link)
Well, I don't think the strip club in question "is afraid to be mistakenly associated" with GTA SA - at least not in the sense that they would consider their reputation "tarnished" by the association. However, any company with a trademark and logo will try to prevent other companies from profiting off it - this isn't that different from the time Blizzard filed suit to prevent a movie being called "El Diablo", except that suit actually succeeded. Probably because the offending part was the title, and not a part of the content (indeed, there's still a character called Diablo in the movie, while the title was changed to A Man Apart).

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[info]traiklin
2006-08-17 03:07 pm UTC (link)
wait wait wait....

Blizzard won a case against a movie being called El Diablo that had absolutly NOTHING to do with a fantasy settings, demons, archers, goblins, necromancers and so on?

Why haven't they sued Rockstar cause it featured the gang Diablos? or sued the entire country of spain/mexico for using the word Diablo withoutt heir prior wirtten consent? cause last I knew Diablo was spanish for Devil and El menth The.

I saw A man apart and unless here was another one the title would of fit rather well, it wasn't a light hearted movie in any snece of the meaning.

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[info]konrad_arflane
2006-08-17 03:49 pm UTC (link)
I believe it was an important factor in the case that Blizzard had already acquired the rights to the movie title "Diablo" - probably for just such an occasion. And I assume the reason they haven't sued Rockstar over the "Diablos" gang is probably that they know they'd lose, like the Play Pen just did.

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[info]seangrimm
2006-08-17 06:04 pm UTC (link)
I think that is correct. Blizzard had the rights for a movie titled Diablo and didn't want something called El Diablo coming out and confusing people. To be honest though, that was years ago, they should have just let them name it El Diablo because we haven't seen a single shred of evidence that they plan on making a Diablo film.

As for this strip club suit, it is clearly a parody. I'm ashamed to be American, we will sue each other over the tiniest stupiest thing if we think we can get a few thousand dollars or more from it.

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I don't think it was court in blizzard's case
[info]ace_of_sevens
2006-08-17 10:57 pm UTC (link)
IIRC, Blizzard got the MPAA to block the title El Diablo. Titles can't be trademarked or copyrighted, so something like that wouldn't hold up in court. Any movie that wants an MPAA rating (which is a must for theatrical districbution) has to abide by their naming rules, though, and they try to avoid potential title confusion.

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[info]you_said_what
2006-08-17 12:45 pm UTC (link)
my vote is for "they were just being opportunistic and greedy"

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[info]jesdk
2006-08-17 01:08 pm UTC (link)
"- but it is pretty sad that an adult entertainment club is afraid to be mistakenly associated with an adult entertainment product. Or perhaps they were just being opportunistic and greedy."

I'd say the latter. :/

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All the lawsuits against Take Two/Rockstar lately
[info]cecil475
2006-08-17 02:05 pm UTC (link)
Lets see...

Jack Thompson VS Take Two/Rockstar
Police organizations VS Take Two/Rockstar
Families VS Take Two/Rockstar
Prostitutes VS Take Two/Rockstar
Strip clubs VS Take Two/Rockstar

WHO'S NEXT?!

- Warren Lewis

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Re: All the lawsuits against Take Two/Rockstar lately
[info]blackmesaman
2006-08-17 03:00 pm UTC (link)
God VS Take Two/Rockstar. :p

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Re: All the lawsuits against Take Two/Rockstar lately
[info]crazygir
2006-08-17 04:35 pm UTC (link)
"Crips and Bloods unite in a landmark class action suit against Rockstar games for 'unfair representation of thug life in GTA:SA'. The suit also alleges that numerous symbols (including but not limited to the colours blue and red) were used without their permission. When called for comment this reporter was offered a bag of crack."

"A similar suit is expected from the Hells Angels concerning GTA:Vice City. 'I'm not sure how we let this one slip by. I guess with running all those drugs and prostitution and ordering murders, you miss important things like satire in video games.'" Said a full patch member.

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Re: All the lawsuits against Take Two/Rockstar lately
[info]mane115
2006-08-24 01:56 pm UTC (link)
Take Two VS Rockstar due to a stolen lunch and bad coffee that wasn't hot AND was decaf. Ah, internal stuggles,

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[info]hexrei
2006-08-17 01:22 pm UTC (link)
"AE: Kudos to Rockstar for their successful defense but it is pretty sad that an adult entertainment club is afraid to be mistakenly associated with an adult entertainment product. Or perhaps they were just being opportunistic and greedy."

Umm... yes, the latter. Strib club owners aren't generally altruistic people.

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[info]sqlrob
2006-08-17 01:36 pm UTC (link)
Without the suit, I wouldn't have even known. Damage? What damage?

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[info]rhanlav
2006-08-17 01:42 pm UTC (link)
Or perhaps they were just being opportunistic and greedy.

I'd say that greedy and opportunistic is the name of the game here. Folks are looking for a quick buck, and Rockstar probably looked like an easy target considering everything that happened to them.

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[info]psyco_chick32
2006-08-17 02:14 pm UTC (link)
"AE: Maybe things are different up in L.A. but down here in San Diego, all the strip clubs feature the words "Totally Nude" somewhere on their signs. I only know this because I, um... can see them from the freeway."


*lots and lots of giggle* This story was something I needed in such a bad day. What is this world coming to??!

*headdesk*

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[info]finaleve
2006-08-17 04:06 pm UTC (link)
...im sorry, but i think everyone is just going out there and attacking everything about this game now.
"Oh, you can kill cops so its a cop killing simulator!"
"Oh, you can kill prostitutes so its a Prostitute simulator"
"Oh, you can run people over, shoot innocent people, and make things go boom, so its a terroristic simulator"

The list can probably go on for this...

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[info]father_time89
2006-08-17 06:13 pm UTC (link)
or you can take Jack Thompson's approach

You can have sex so it's a sexual simulator.

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The trouble with Trademarks Money=power
[info]zippydsmlee
2006-08-17 06:07 pm UTC (link)
look at Detecive Conan,El Diablo and other IPs that have nothign to do with any trade marks becuse they have nothign within them that is breched,but trademark and IP laws are so one sided it coems down to 2 thigns whos frist and whos has more money,money usealy meaning a WIN,why are not older movies sueing new moives with names exsactly the same as thiers?... becuse they dont have the money to or got on the corpate tit,hell theres even a El Diablo moive made in the 90's I mean theres no end to the only reason a IP should not infreng on another is when more than 50% of the story and setting are alike,these pissing constests the corps and lawyeres do and it needs to end and while were at it fix the damn
patent system to....bucuse much like the controler design case anascape has going aginst nintendo all these loop holes do is let companies sue each other over nothing....

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Well, to be fair...
[info]illspirit
2006-08-17 07:15 pm UTC (link)
Trademarks are a use-it-or-lose-it kind of thing, where if someone infringes your mark and you do nothing to protect it, the mark can become invalid. As such, I don't really think they were worried about tarnishing their image, per se, but rather felt they needed a legal show of force to keep the next person from thinking the mark was public domain.

Though I'm sure a chance to grab a percentage of the profits from a brazillionty units sold also factored into it...

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Re: Well, to be fair...
[info]crazygir
2006-08-17 07:29 pm UTC (link)
That is true, happened to Trampoline, Frisbee and Yo-Yo I believe, all were actual company names until the name became associated with the product itself and they couldn't enforce them anymore. Hell that's why Coke is so hell bent on making sure that when you ask for a Coke in a restaurant they can't bring you a Pepsi (and why waiters always ask "is Pepsi alright?")

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Re: Well, to be fair...
[info]rincewindtvd
2006-08-17 11:36 pm UTC (link)
Frisbee is a Whammo trademark, and still heavily enforced.

-my 2 cents as an Ultimate Frisbee Flying Disc player.

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Re: Well, to be fair...
[info]crazygir
2006-08-18 03:28 am UTC (link)
My bad, well to be fair I said 'I believe' :)

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