According to Reuters, Rockstar will announce today that its controversial title Bully will launch in October.
Although the Reuters story does not specify a date, it is reporting that the game's main character will be a 15-year-old boy named Jimmy Hopkins. Weapons in the game will include baseball bats, stink bombs and bags of marbles.
Bully will feature animated violence, but no blood or deaths, and has not yet been rated by the ESRB.
GP: The lack of blood and death would generally be indicative of a "T" (13 and older) rating, rather than an "M" (17 and older). After all of the controversy surrounding this game, wouldn't that be an interesting development? Of course we don't know much about the rest of the game's content. Could "swirlies" be considered a form of torture, for example? Such content might earn Bully an "M".
"Finally 'Bully' can speak for itself," Rockstar spokesman Rodney Walker said. "People can look at the game and see what it is and what it's not... We think the school environment is a universal experience that so many people relate to."
UPDATE: Kotaku editor Brian Crecente has much more in the Rocky Mountain News.