Game Politics ([info]gamepolitics) wrote,
@ 2006-07-31 08:30:00
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Entry tags:doug lowenstein, e3, esa

E3 R.I.P. ??

From GP's new obituary section:

Electronic Entertainment Expo, suddenly, July 31st; survived by father, Doug Lowenstein; beloved brother of Mario, Sonic and Master Chief; private burial; in lieu of flowers, send suggestions for best ways game journalists can survive May, 2007...

Hard to believe, but Next Generation, is reporting that E3 is dead:

"...all major exhibitors have effectively pulled their support from the show, prompting the majority of game publishers to also cancel plans for high-cost booths..."

"The decision by big manufacturers and publishers to walk away has left ESA in damage-control mode... E3, in its present form, is dead... The ESA will make an announcement later today that will attempt to add some gloss to this catastrophe... Whatever is announced today will be no more than a fig-leaf. The days of an industry event attended by all the major publishers, spending big money, are gone.
"

GameSpot is reporting in a similar vein, although with somewhat less of a doomsday flavor than Next Generation's coverage:

"GameSpot... learned that the show would radically shrink in size and... will take place at a location that would support exhibitors in meeting room space only, with... attendees numbering in the hundreds rather than thousands."

It's a shock to the system to imagine the month of May without an E3. In the next few days we'll be trying to assess the implications for the ESA as an entity.




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[info]chenry
2006-07-31 12:58 pm UTC (link)
I never even got to go :(

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[info]renegadedrizzt
2006-07-31 01:01 pm UTC (link)
It's about goddamn time.

(Reply to this) (Thread)


[info]gamepolitics
2006-07-31 01:09 pm UTC (link)
elaborate?

(Reply to this) (Parent)(Thread)

(no subject) - [info]renegadedrizzt, 2006-07-31 01:17 pm UTC
(no subject) - [info]dustin1986, 2006-07-31 02:01 pm UTC
(no subject) - [info]renegadedrizzt, 2006-07-31 02:42 pm UTC
He's a punk - [info]skemodan, 2006-07-31 01:19 pm UTC
Re: He's a punk - [info]renegadedrizzt, 2006-07-31 01:46 pm UTC
Re: He's a punk - [info]renegadedrizzt, 2006-07-31 01:58 pm UTC
competition dead - [info]scarlet_thundr, 2006-07-31 03:06 pm UTC
Re: competition dead - [info]renegadedrizzt, 2006-07-31 04:22 pm UTC
Re: He's a punk - [info]skemodan, 2006-07-31 03:39 pm UTC
Re: He's a punk - [info]renegadedrizzt, 2006-07-31 04:22 pm UTC
Re: He's a punk - [info]traiklin, 2006-07-31 03:19 pm UTC
(no subject) - [info]monkeydaz, 2006-07-31 01:38 pm UTC

[info]nleseul
2006-07-31 01:21 pm UTC (link)
This is what happens when you ban booth babes.

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Idea?
[info]rayzak2000
2006-07-31 01:26 pm UTC (link)
I have a theory, however dumb it might be.

Maybe the large companies spent way too much time and money on their E3 presence this year, only to be out shined by Nintnedo. I think we all say the 'running of the bulls' video where people piled in and ran to Nintnedo's booth, skipping everything else.

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Well, not to be the downer but
[info]yukimurasanada
2006-07-31 01:27 pm UTC (link)
To be fair, I saw this coming way off, when you factor in the upcoming console race, the amount of money be sunk into the various consoles, and the overall redundancy of E3 for the general public, lets face it, it's getting less and less interesting. It would be better for the big companys to just host there own smaller scale confrances like they already do at E 3, rather then all of them sinking billions into the event.

Also, the "Press only" thing is another problem. If they made it open to the public and sold tickets, the cost would be a none factor for most, but by making it press only, they are essentially competing with 2 other major electronics shows, both of which are already huge in there own right. Perhaps E3 was just becoming unneeded in the long run.

Besides, if the last three years are any indication, PAX will soon over take E3 as the seminal Gamer Event in the USA.

shame it has to be this way, but in the long run, I think it means better games, better products, and less hype machine. Bout time games sold on there own merits and not the E3 Buzz eh.

Ok, thats all I got, night.

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Re: Well, not to be the downer but
[info]trenthowell
2006-07-31 02:31 pm UTC (link)
to be honest I believe you are right. Its probably better for the whole industry. Recently E3 has evolved into a giant hype machine, one that really has veen watering down games in the "ZOMG, IT GOT SOME MUCH HYPE AT E3, I GOTTA BUY IT" breed.

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Re: Well, not to be the downer but - [info]dalisair, 2006-07-31 02:55 pm UTC
my error. - [info]dalisair, 2006-07-31 06:02 pm UTC

[info]viridiscervus
2006-07-31 01:27 pm UTC (link)
ZOMG

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[info]enterthewumpus
2006-07-31 01:34 pm UTC (link)
I don't understand ... why would they stop it? it just doesn't make sense to me...

also damn... there goes my chance of ever going to it...

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[info]renegadedrizzt
2006-07-31 02:30 pm UTC (link)
It's not stopped, just downsized.

Think of it from a financial standpoint, enterthewumpus.

(Reply to this) (Parent)(Thread)

(no subject) - [info]terminator44, 2006-07-31 05:18 pm UTC

[info]deviancy
2006-07-31 02:02 pm UTC (link)
So then they'll hopefully show up at other Cons in better numbers, like PAX and be able to show off their toys year round, create bigger buzz by showing off to the public and ergo make more money.

sounds good to me.

I liked E3 as it was sort of nice to see all the big previews at one time. but if this makes em show more previews year round, go for it.

-e-

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[info]terminator44
2006-07-31 05:20 pm UTC (link)
And I still won't be able to attend ANY of them. :(

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Son of a bitch.
[info]terminator44
2006-07-31 02:19 pm UTC (link)
Well, it isn't like I would ever be able to go there. And just like several posters have already said, this move will save companies money that would be better spent on improving their games. Still, it is sad to see such a huge event just up and die out like that.

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Re: Son of a bitch.
[info]renegadedrizzt
2006-07-31 02:49 pm UTC (link)
E3, for me, is like a second Christmas.

I remember leaving school early multiple times just to catch the Nintendo press conference. I've grown up with this . . . I'll miss the carnival. It's for the best, but I'm still upset.

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[info]brokenscope
2006-07-31 02:25 pm UTC (link)
Ding Dong! The Witch is dead. Which old Witch? The Wicked Witch!
Ding Dong! The Wicked Witch is dead.
Wake up - sleepy head, rub your eyes, get out of bed.
Wake up, the Wicked Witch is dead. She's gone where the goblins go,
Below - below - below. Yo-ho, let's open up and sing and ring the bells out.
Ding Dong' the merry-oh, sing it high, sing it low.
Let them know
The Wicked Witch is dead!

Now publishers can't demand stupid E3 showings. Some games may not get so much Hype behind them as well. This means the industry may lose some of its focus on "the e3 showing".

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[info]scottjonsiegel
2006-07-31 02:34 pm UTC (link)
The ESA will most likely be issuing an official statement on this today (Monday, 31 July), but in the mean time speculation can be both fun and time-consuming!

As someone who has never attended the event, it seems that drastic changes are needed if companies who aren't Nintendo, Microsoft, or Sony are ever going to get noticed. Maybe the most logical answer is a cap on the amount which can be spent on promotional wares for each company for the expo. The way it is right now, it's not even worthwhile for a small developer to even attend the event, let alone set up shop. It takes millions of dollars to promote a title enough that the mainstream press will notice.

Jeff Tunnel wrote a great piece, weighing the pro's and cons of attending GDC as a small games company, and the same financial logic applies to E3. Any event that requires travel and related expenses is a drain on both a company's time and money, and small companies might not deem it worthwhile to attend.

Anywho, those're my two cents. Now we wait and see what the official word is. Truth be told, if the event got cancelled altogether I wouldn't mourn it. Two years ago getting to E3 was a dream of mine. This upcoming May would've been the first time I could legitimately attend, and I was beginning to question whether I even wanted to go.

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Bah...
[info]l0que
2006-07-31 02:40 pm UTC (link)
Had O.K. not shot up the place last year...

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[info]grimm24
2006-07-31 02:57 pm UTC (link)
Maybe if people like Paris Hilton weren't let in, then this crap wouldn't happen :|

Seriously, this is disapointing. Now they're probobly going have to get sponsership from people like MTV and Spike or other lame networks that claim themselves as "cool". :(

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[info]the1jeffy
2006-07-31 03:02 pm UTC (link)
This is probably a good thing. E3 was just becoming a big fan-service show (Come on G4 freakin televised it). True industry trade shows look absolutely NOTHING like it. Gamer conventions are great, don't get me wrong. PAX and the like will still have a huge pull, and probably more so now. But E3 has long since lost all meaing as an industry trade show. GP's E3 gripe just goes to show it. Now the new "E3" will be just press, industry, and the like - making Video Games into a "real" business. Which we gamers might not like (EA anyone?), but is necessary for the legitmization of gaming as a past-time.

Although, my company's booth at NPE 2006 (National Plastics Exhibition) did have a booth babe. She came with the company that we paid to set up the booth. (I am not objectifying her; her services were included with the booth - She was quite competent) But there was the only similarity between the shows. NPE was a true trade show: plastic resin suppliers, processors, auxiliary equipment suppliers (my company), and end customers (automotive, packaging, sheeting, etc.). No fan boys (Plastics probably doesn't have many). It was professional, informative, and enjoyable. Press was there, and awards were given out. No costumes, no wanna-be journalists, no one-up-manship on scheduling press conferences. IOW - a trade show. The video game industry needs this. Gamers have their Cons. Hopefully this change will be for the best.


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[info]i_love_catgirls
2006-07-31 03:58 pm UTC (link)
This is the worst day of my life.

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[info]gamepolitics
2006-07-31 04:21 pm UTC (link)
LOL, then you have a pretty good life...

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*moment of silence to mourn*
[info]demonbunnie
2006-07-31 04:04 pm UTC (link)
I am sad to see an old friend whom I have never been able to visit die so suddenly.

That having been said, it is sort of nice that E3 will be going away as it was did seem to hype games that catered more to the "cool" crowd rather than actual gamers. Maby now that it is dead, it's legacy will live on and possibly spawn other conventions that allow the general public to come and play/see these new games instead of just letting press and such in to tell us of all the glories that we "normal" people would never get to witness firsthand.

Anyways, I agree that the industry needs a more private way of showing investors and such their works without the media fudging up their views. Also, if it is private it will invariably create more hype (the gaming industry's best meeting in secret to discuss the fate of gaming) <-- probably sounds more glorious than it actually is but one can dream....

In any case, I am sad that E3 is dead, but it will allow gaming to live on in it's memory.

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I'm all for it.
[info]ferrarimanf355
2006-07-31 05:11 pm UTC (link)
Personally, I thought E3 was becoming too much about "who has the biggest booth and the most booth babes" instead of the games. Good riddance to bad rubbish, IMHO. I personally thought the GDC was better, anyways...

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[info]ss_ebonclaw
2006-07-31 05:14 pm UTC (link)
You know, one thing that may be really bad for the death of E3, is that smaller, fringe developers may never get heard of. Not everyone has a quarter million sitting in their pocket to go rent out their own venue and do all their own advertising, to promote one or two of their key games.

And E3 never features just the "Big Names" in console games. Often there's PC games, 3rd party hardware producers, graphics companies, and even smaller companies teaming up to get a booth to show off their goods. They know that it's the biggest event for the industry, so there's going to be a maximum amount of advertising going on there with all the reporters and bloggers that show up.

Honestly, I think E3 should be extended to a full-week event, and that the ESA should outright purchase their own venue. Throughout the year, the companies can hold their own mini-events, but for the rest of the time the location can be rented out for all sorts of trade shows and whatnot. Make it a profitable situation, so that it won't cost members of the game industry big bucks to get floor space, if all they have is a few games to show off, asking for crumbs.

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Well
[info]pixelante_ninja
2006-07-31 05:16 pm UTC (link)
While I am kinda sad that this has to go, it won't have much effect except maybe for the economy where it's located, which will probaly be slight. The thing is that with no main hub, the big three will host their own events and will probaly allow more information to be prevented because they're disclosing stuff on their own timetable, not two big announcments a year, also they may be more gamer friendly and not press only, which would be a plus.

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A sad day indeed.
[info]markusdragon
2006-07-31 05:25 pm UTC (link)
This news came to me on the same day as news that the partner of webcomic author Darryl Walker (Press Start to Play's writer), Chenee Johnston passed away.

All in all, it was a terrible weekend. :(

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[info]toxic_offender
2006-07-31 05:31 pm UTC (link)
I'm indifferent - never went, probably never would have anyway. I'm just sitting here waiting for Jackalacka to claim that this was because of him, that it's a sign that he's winning, etc.

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My thoughts
[info]braindead1
2006-07-31 06:07 pm UTC (link)
I can understand the reasons, I even agree with some of them. But the death of E3 still feels like losing a bit of magic, you know. Its silly, but true.

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Re: My thoughts
[info]gamepolitics
2006-07-31 09:18 pm UTC (link)
I'm with ya...

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[info]thefremen
2006-07-31 06:13 pm UTC (link)
I blame the robot guy. E3 has gone for years and years, then this guy shows up and acts a fool, before you know it your E3 is dead and noone cares, if there is a hell I'll see you there.

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The show must'nt go on.
[info]zippydsmlee
2006-07-31 07:06 pm UTC (link)
e3 was god untill the day the whole propaganda thing took over soem devs even lieing abotu games to get thier point across the whole was mostly a mess,to bad they cant have 2 a Game con open to the public with the booth babes and soem info and the real thing thats 90% info.....ah well....whatever form the new e3 takes it has to be better than the last.....I hope...

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[info]jchaos
2006-07-31 08:08 pm UTC (link)
What really gets to me is that this is EXACTLY what happened with CES, and why E3 was put together in the first place.

Do the game companies really think that this is going to save them money in the long run? Do they really expect that this is suddenly going to give them better press?

I'm going to post here my prediction for what's going to happen next year.

1. E3, in whatever form it takes, is going to be significantly smaller.
2. Public interest, while always intense, is going to be lessened just by the sheer fact that there ISN'T a flashy showing.
3. The gaming press, made up of people who are more frequently than not gamers themselves, are going to be turned off by being spoon-fed information about games being better than their competitors without actually getting to try things hands on.
4. The entire thing is going to be a fiasco, and game companies are going to blame the ESA for not putting on a show that brings in as much attention as they like.
5. Someone, somewhere, is going to start another event. It's going to be small in scale, but more permissive when it comes to larger booths and flashier demos, and dare I say it Booth Babes.
6. The whole thing is going to start all over again.

Really, I don't get what the game developers are thinking. It's NEVER been the ESA telling companies to compete against each other. That has been an industry standard, and it's not going to stop just because E3 downsizes. The competition and glitz and glamour and one-upsmanship is just going to move on to the next event.

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