Game Politics (gamepolitics) wrote,
Game Politics

If They Jump in Front of a Train, They Can't Buy a PSP... Can They?

More harsh criticism for Sony game marketing? Surely not!

Okay, maybe so. A billboard ad for the PSP displayed at the Picadilly MetroLink light rail station in Manchester has been covered up by JC Decaux, the company maintaining the board, according to Manchester Online, via Kotaku.

The ad, a largely empty poster with the text "TAKE A RUNNING JUMP HERE," - presumably referring to any number of PSP platform games - was spotted by a Picadilly staffer. A spokesman for the station said: "The message goes completely against all our safety messages, particularly because Playstation is aimed at youngsters and we are constantly telling them not to trespass."

In the past few months, there have been numerous accidents on the MetroLink involving people being hit by trams, which presumably was what fuelled the initial reaction to the advert. Exactly none of them were playing PSP at the time of the accidents.

Sony have declined to comment, while JC Decaux claims that it was the responsibility of MetroLink and Sony's agency to ensure that the advert was suitable for display. GP readers will recall the recent flap over Sony's PSP graffiti ad campaign in U.S. urban areas. Or perhaps the company's naughty ad take-off on Christ's passion.

-Reporting from the U.K., GP International Correspondent Mark Kelly

Tags: ads, mark kelly, marketing, picadilly station, psp, sony, u.k.
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